Film News

How Data About Streaming Habits Might Motivate Showtime to Buy More Documentaries

Everyone at the Telluride Film Festival in Colorado this weekend expected to see the late Sydney Pollack’s long-lost Aretha Franklin documentary Amazing Grace.  For legal reasons, Aretha objected and was granted an injunction to prevent the film’s premiere.  That’s a shame for the film’s producer, who was looking to land a distribution deal with HBO, Showtime or Netflix.  However, now there’s one less high-profile doc competing for attention while various directors and producers attempt to sell their documentaries at Telluride this weekend and/or the Toronto Film Festival next weekend.

While Amazing Grace is held up by the court, Festival-goers can focus on (just to name a few):

He Named Me Malala – about an 11-year-old Pakistani girl shot in the face by the Taliban for speaking up about a policy forbidding girls to attend school

Bitter Lake – Adam Curtis’ video essay on the relationship between Afghanistan and the West

Mom and Me – Ken Wardrop’s ode to Oklahoma mothers

Time to Choose – Charles Ferguson’s examination of scientists pursuing renewable energy options

Winter on Fire: Ukraine’s Fight for Freedom – shot in Kiev, Ukraine from 2013-14 when peaceful demonstrations turned violent

Adweek argues that Showtime might be one potential buyer worth talking to.

On July 7th, Showtime’s new standalone streaming platform (their version of HBO Now) went live, and it’s currently available on iOS devices, Roku and PlayStation Vue for $10.99 per month or as a $8.99 premium add-on for current Hulu subscribers.  Showtime President David Nevins plans to add event more partners prior to the new seasons of Homeland and The Affair in October.

To this point, he’s been fascinated by the daily reports he receives about the streaming habits on the platform, with the level of data now available to him far superior to anything he ever received from Nielsen ratings.  There have been a couple of surprises, such as the fact that documentaries have been an incredibly popular viewing option on the service thus far. It’s partially a reflection of the the way Showtime has been bulking up its documentaries in recent years.  Going forward, Nevins claims there are at least “seven meaningful films” on the slate, including American Dream/American Knightmare, about Death Row Records co-founder Suge Knight (Sept. 26).

Head here for a list of Showtime’s current and upcoming docs, including 21 Years: Richard Linklater, Atari: Game Over, Dennis Rodman’s Big Bang in Pyongyang, Finding Vivian Maier, Jimi Hendrix: Electric Church, Knock Knock, It’s Tig Notaro, Richard Pryor: Omit the Logic, Starring Adam West, That Gal…Who Was In That Thing, and Why We Laugh: Funny Women.  The network offers a heavy sampling of pop culture (movies/TV, sports, music) documentaries as well as the to-be-expected reflections on world events.

Why Horror

Showtime chairman and CEO Matthew Blank thinks the popularity of the docs on the streaming service comes down to the way users have been freed up to browse through content ala Netflix rather than watching whatever happens to be on the network at any given time.  As a result, users of the Showtime streaming service might be more aware of the network’s roster of documentaries than actual Showtime cable and satellite subscribers.  To that point, I am a cable subscriber, and I didn’t know that Showtime had the documentary Why Horror?, a retrospective on the psychology behind horror movie fandom, until looking at the company’s official website while researching for this article.  Now, I fully intend to watch Why Horror? today or tomorrow, using the Showtime Anytime on-demand service.

Blank further argued:

“Because you’re forced to menu, in a very slick, promotional way, I think you take away a lot more from what’s on the service and what Showtime is.  You’re not relying on some external promotional vehicle to bring you to that documentary. You now have that great customer interface at your disposal, where you’re going to get to immerse yourself with things like docs, and maybe you’re going to want to watch them more. I think we’re going to see much more of that.”

As a result, Showtime now has that much more motivation to keep re-stocking its steady stream of documentaries.  Not that they really needed even more motivation after watching HBO’s buzzy docs like Citizenfour, Going Clear, Kurt Cobain: Montage of Heck, Sinatra: All or Nothing or Nothing At All ,Tales of the Grim Sleeper and, of course, The Jinx dominate headlines this past year.

So, while documentaries currently tour the festival circuit there should be at least one extra motivated buyer out there.

Source: Adweek

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